In the Magento 2 digital landscape, the search_query table is a powerful tool for optimizing customer experience. It stores customer search terms, driving personalized suggestions and unveiling insights into user preferences. This enhances product discoverability and elevates the user experience. Beyond storing data, it helps understand popular search terms, aiding administrators in strategically tweaking product offerings. The search_query table is essential for improving Magento store performance with its ability to estimate customer intent. Even while clearing the table may temporarily affect the user experience, it doesn't impede its core functionality, highlighting its durability and central role within the Magento environment.
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