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Reviving Magento Site Speed: A Deep Dive into Search Query Optimization and Why It Matters

Reviving Magento Site Speed: A Deep Dive into Search Query Optimization and Why It Matters

E-commerce success hinges on site speed, largely achieved through search query optimization. This article exposes issues from having an overloaded search_query table in a Magento site and explores ways to optimize it for better performance and user experience. With over 2.1 million records, our search_query table caused search sluggishness and weak site performance. Two main solutions included complete table truncation for improved database performance, or eliminating low-priority terms for better search functionality and response time. However, deleting old entries may be the best approach to maintain search history and personalized recommendations. Optimization not only boosts performance but also improves user experience; removing entries from the past few years can speed up search functionality. Yet, caution is required to avoid data loss potentially affecting personalized marketing and analytics. Balancing performance optimization, user experience, and data preservation necessitates a holistic approach for optimal results.

Full article here: https://medium.com/@lawsuithelpdesk/reviving-magento-site-speed-a-deep-dive-into-search-query-optimization-and-why-it-matters-3cd09690846b

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