The search_query table in Magento 2 is an essential feature, often overlooked, that enhances user experience and boosts sales. It archives customer searches, ranks results based on popularity, and correlates each search to the respective store. This feature is particularly useful for businesses running multiple stores. The information from the search_query table offers insights into product demand, enabling businesses to make user-specific suggestions, improving conversion rates. Meetanshi, a leading Magento and Shopify ecosystem provider, has leveraged the search_query table effectively to enhance their online stores and customer satisfaction. Their utilization of this feature, spearheaded by co-founder and CTO Sanjay Jethva, has made them a leader in e-commerce development.
Full article here: https://medium.com/@lawsuithelpdesk/unlocking-the-power-of-magento-2-the-pivotal-role-of-the-search-query-table-in-enhancing-user-2c903a6d938e