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Unlocking the Power of Magento 2's Search_Query Table: A Deep Dive into Customer Behavior and Online Store Optimization

Unlocking the Power of Magento 2’s Search_Query Table: A Deep Dive into Customer Behavior and Online Store Optimization

The Magento 2's search_query table, a largely overlooked resource in e-commerce, registers user-generated queries, offering valuable knowledge on customer preferences. This data, including metrics on popular products, search terms frequency, and results per query, enables in-depth understanding of customer behavior. The table also tracks specific stores' activity in multi-store setups. This information allows online store admins to improve their marketing strategies and user experience. Highly-searched products can be promoted strategically, common customer issues can be resolved, and search suggestions for new customers can be created. This data-driven approach, coupled with the flexibility of the Magento platform, provides significant opportunities in e-commerce optimization and revolutionizes digital business operation.

Full article here: https://medium.com/@lawsuithelpdesk/unlocking-the-power-of-magento-2s-search-query-table-a-deep-dive-into-customer-behavior-and-bc9e82a803a5

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