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Unlocking the Power of Magento's Search_Query Table: A Hidden Tool for Boosting Customer Experience and Driving Conversion Rates

Unlocking the Power of Magento’s Search_Query Table: A Hidden Tool for Boosting Customer Experience and Driving Conversion Rates

Magento 2's search_query table is a valuable tool, offering a repository of customer search behaviors and aiding in customer intent analysis. Its insights can help refine search results, improving user experience and boosting conversions. Beyond storing data, it's also a tool for understanding search trends and identifying product offering gaps. Care and consideration are needed when clearing or updating the table. Doing so may temporarily impact user experience and search suggestions, and the potential loss of vital customer behavior data should be accounted for. Regularly refreshing the table helps maintain accurate, relevant search suggestions aligned with changing customer preferences. When managed strategically, the search_query table can shape a more personalized shopping experience, potentially increasing customer satisfaction and conversion rates.

Full article here: https://lawsuithelpdesk.com/unlocking-the-power-of-magentos-search_query-table-a-hidden-tool-for-boosting-customer-experience-and-driving-conversion-rates/

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