This article discusses the often overlooked area of search term optimization in eCommerce. Focusing on the Magento eCommerce platform, it highlights the importance of the search_query table, a database holding over 2.1 million user search records. The article assesses the pros and cons of truncating the table, a process that can improve search performance but also risks deleting valuable data. It emphasizes the need for regular clean-up of outdated entries, which can slow down searches and affect data accuracy. The article suggests a careful balance is needed in handling the search_query table, valuing both data deletion and retention, to enhance user experience using search behavior data.
Full article here: https://lawsuithelpdesk.com/unlocking-the-secrets-of-ecommerce-success-an-in-depth-analysis-of-search-term-optimisation/