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Unlocking the Secrets of eCommerce Success: An In-depth Analysis of Search Term Optimisation

Unlocking the Secrets of eCommerce Success: An In-depth Analysis of Search Term Optimisation

This article discusses the often overlooked area of search term optimization in eCommerce. Focusing on the Magento eCommerce platform, it highlights the importance of the search_query table, a database holding over 2.1 million user search records. The article assesses the pros and cons of truncating the table, a process that can improve search performance but also risks deleting valuable data. It emphasizes the need for regular clean-up of outdated entries, which can slow down searches and affect data accuracy. The article suggests a careful balance is needed in handling the search_query table, valuing both data deletion and retention, to enhance user experience using search behavior data.

Full article here: https://lawsuithelpdesk.com/unlocking-the-secrets-of-ecommerce-success-an-in-depth-analysis-of-search-term-optimisation/

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