"Unmasking Magento 2's Search Engine: Leveraging User Search Queries for Business Insights and Enhanced Customer Experience" illuminates the potential of the overlooked search_query tool in Magento 2 for e-commerce businesses. This tool stores all user search queries, providing businesses with invaluable customer data. It suggests targeted search options for new customers based on previous searches and displays popular search terms on the Admin Panel Dashboard for business strategy. Care must be taken when resetting the table as it may disrupt search suggestions. However, when managed effectively, it can provide crucial insights into customer behavior, enabling businesses to optimize their online store and improve customer experience.
Full article here: https://medium.com/@lawsuithelpdesk/unmasking-magento-2s-search-engine-leveraging-user-search-queries-for-business-insights-and-2143b1bac3cf